Generation Future
In this campaign, launched by SBER in support of Youth Week in Russia, we reached out to a young audience to find out how they see the future. Using the Kandinsky neural network, our audience created more than 350,000 unique artworks depicting the future. And 56 of them became part of a huge mural that appeared on the country's largest media facades. Result: more than 350 000 UGC pieces Silver Mercury 2024 — 2 short lists
Next projectSBER / SUMMER YOUTH CAMPAIGN ↗