Travel Fans
MTS Travel became the official travel partner of FC Spartak Moscow and needed a standout project that would bring the partnership to life, maximize reach, and boost brand awareness. We found the cutest, fluffiest Spartak fan and created a mini-series with him on social media. This allowed the brand to stand out amid the numerous advertising messages in the travel booking sector and created an interesting news hook for the media.
Despite the brand’s low communication activity during this period and budget constraints, we drew attention to MTS Travel and achieved a reach of nearly 7 million. Earned media metrics outperformed paid media, resulting in a significant reduction in cost per view (CPV).